We are excited to announce that the much anticipated inaugural Cat Lovers Show will be staged at the Royal Exhibition Building in Melbourne on Saturday 8th and Sunday 9th September 2018.

After conducting a comprehensive feasibility analysis and engaging the industry we are confident of presenting another unique and memorable event – only this time for Cat lovers!

If you would like to get involved as an Exhibitor or Sponsor click here to complete and submit this brief Expression of Interest and we would welcome any ideas you have generally to help ensure the first show is a great success.

The Cat Lovers Show will draw inspiration from many of the successful features we present at the Dog Lovers Show and also encapsulate the unique personality and characteristics of Cats. It will have a strong focus on delivering market-leading education and information for cat owners with a major expo and a wide variety of cat-centric entertainment never seen before in Australia.

A huge advertising/PR campaign will provide massive exposure for the first event and feature a strong digital and social media strategy as this is where the Cat lovers community interact and engage. Our major TV, Newspaper and Radio partners on the Dog Lovers Show are also keen to actively support the event with extensive promotional activities and celebrity involvement.

A large percentage of our Dog Lovers Show exhibitors already sell Cat products and services and have been encouraging us to launch the show for years. We also know from visitor surveys since 2013 that around 30% of our Dog Lovers Show attendees own a Cat.

So we are very confident of presenting the ‘Greatest Festival of the Feline‘ ever seen in Australia! Our objective is to deliver a world-first event that creates an experience like no other for Cat lovers.

We hope to see you at the Show!

To register your interest in exhibiting, becoming a sponsor or attending, call the EMI office on +61 3 9696 9961 or send us an email at